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Fit Kit
Fit Kit
ART DIRECTION
CONCEPT DEVELOPMENT
We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.
Fit Kit
Fit Kit
ART DIRECTION
CONCEPT DEVELOPMENT
We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.
Cholafied
Cholafied
CREATOR
Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.
Cholafied
Cholafied
CREATOR
Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.
Distracted Driving
Distracted Driving
ART DIRECTION
CONCEPT DEVELOPMENT
With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.
Distracted Driving
Distracted Driving
ART DIRECTION
CONCEPT DEVELOPMENT
With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.
Give&Take
Give&Take
ART DIRECTION
CONCEPT DEVELOPMENT
The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.
Give&Take
Give&Take
ART DIRECTION
CONCEPT DEVELOPMENT
The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.
The Lobby
The Lobby
ART DIRECTION
3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens.
The Lobby
The Lobby
ART DIRECTION
3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens.
Google Doodle
Google Doodle
ART DIRECTION
CONCEPT DEVELOPMENT
Google asked us for some ideas for their annual competition where children create a logo that will be featured on the Google homepage. This year's theme "What If..."
Google Doodle
Google Doodle
ART DIRECTION
CONCEPT DEVELOPMENT
Google asked us for some ideas for their annual competition where children create a logo that will be featured on the Google homepage. This year's theme "What If..."
Santa
New Sleigh
ART DIRECTION
CONCEPT DEVELOPMENT
After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.
Santa
New Sleigh
ART DIRECTION
CONCEPT DEVELOPMENT
After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.
Mugshot
Mugshot Doppelganger
CREATOR
What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger.
Mugshot
Mugshot Doppelganger
CREATOR
What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger.
OpenTable
100 OpenTables
ART DIRECTION
CONCEPT DEVELOPMENT
Many of life’s richest moments happen around the restaurant table. In celebration of this sentiment and OpenTable's recent rebrand, we gave away 100 one-of-a-kind dining experiences in 30 cities around the world on 1 night.
OpenTable
100 OpenTables
ART DIRECTION
CONCEPT DEVELOPMENT
Many of life’s richest moments happen around the restaurant table. In celebration of this sentiment and OpenTable's recent rebrand, we gave away 100 one-of-a-kind dining experiences in 30 cities around the world on 1 night.
Beats
SoloSelfie
DESIGN
In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.
Beats
SoloSelfie
DESIGN
In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.
Contact
I'm an art director
currently working in San Francisco, CA.
Contact
I'm an art director
currently working in San Francisco, CA.