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fitkit.jpg
cholafied.jpg
distracted.jpg
giveandtake2.jpg
lobby.jpg
google2.jpg
santa_banner.jpg
mugshot2.jpg
opentable_banner4.jpg
beats.jpg
design2A.jpg
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fitkit.jpg

Fit Kit


Fit Kit

ART DIRECTION
CONCEPT DEVELOPMENT

We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.

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Fit Kit


Fit Kit

ART DIRECTION
CONCEPT DEVELOPMENT

We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.

PLAY

cholafied.jpg

Cholafied


Cholafied

CREATOR

Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.

WORK 

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Cholafied


Cholafied

CREATOR

Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.

WORK 

distracted.jpg

Distracted Driving


Distracted Driving

ART DIRECTION
CONCEPT DEVELOPMENT

With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.

 WORK 

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Distracted Driving


Distracted Driving

ART DIRECTION
CONCEPT DEVELOPMENT

With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.

 WORK 

giveandtake2.jpg

Give&Take


Give&Take

ART DIRECTION
CONCEPT DEVELOPMENT

The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.

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Give&Take


Give&Take

ART DIRECTION
CONCEPT DEVELOPMENT

The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.

PLAY 

lobby.jpg

The Lobby


The Lobby

ART DIRECTION

3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens. 

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The Lobby


The Lobby

ART DIRECTION

3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens. 

PLAY

google2.jpg

Google Doodle


Google Doodle

ART DIRECTION
CONCEPT DEVELOPMENT

Google asked us for some ideas for their annual competition where children create a logo that will be featured on the Google homepage. This year's theme "What If..."

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Google Doodle


Google Doodle

ART DIRECTION
CONCEPT DEVELOPMENT

Google asked us for some ideas for their annual competition where children create a logo that will be featured on the Google homepage. This year's theme "What If..."

WORK

santa_banner.jpg

Santa


New Sleigh

ART DIRECTION
CONCEPT DEVELOPMENT

After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.

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Santa


New Sleigh

ART DIRECTION
CONCEPT DEVELOPMENT

After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.

PLAY

mugshot2.jpg

Mugshot


Mugshot Doppelganger

CREATOR

What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger. 

WORK

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Mugshot


Mugshot Doppelganger

CREATOR

What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger. 

WORK

opentable_banner4.jpg

OpenTable


100 OpenTables

ART DIRECTION
CONCEPT DEVELOPMENT

Many of life’s richest moments happen around the restaurant table. In celebration of this sentiment and OpenTable's recent rebrand, we gave away 100 one-of-a-kind dining experiences in 30 cities around the world on 1 night.

WORK 

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OpenTable


100 OpenTables

ART DIRECTION
CONCEPT DEVELOPMENT

Many of life’s richest moments happen around the restaurant table. In celebration of this sentiment and OpenTable's recent rebrand, we gave away 100 one-of-a-kind dining experiences in 30 cities around the world on 1 night.

WORK 

beats.jpg

Beats


SoloSelfie

DESIGN

In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.

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Beats


SoloSelfie

DESIGN

In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.

PLAY 

design2A.jpg

Design


Design

AND PHOTOGRAPHY

WORK

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Design


Design

AND PHOTOGRAPHY

WORK

contact.jpg

Contact


I'm an art director

currently working in San Francisco, CA.

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Contact


I'm an art director

currently working in San Francisco, CA.

Let's grab a coffee