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fitkit.jpg
bod.jpg
cholafied.jpg
distracted.jpg
giveandtake2.jpg
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lobby.jpg
santa_banner.jpg
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beats.jpg
design2A.jpg
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fitkit.jpg

Fit Kit


Fit Kit

ART DIRECTION
CONCEPT DEVELOPMENT

2015 LA ADDY: Web Film (Gold), 2015 SHORTY AWARDS: Auto (Silver)

We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.

PLAY

Fit Kit


Fit Kit

ART DIRECTION
CONCEPT DEVELOPMENT

2015 LA ADDY: Web Film (Gold), 2015 SHORTY AWARDS: Auto (Silver)

We wanted to embrace the maker community on April Fools' Day. So we created the Honda Fit Kit, a DIY vehicle that comes in 180,000 individual boxes. The video did so well that Martha Stewart met with us to talk about her brand.

PLAY

bod.jpg

Burglar On Demand


BURGLAR ON DEMAND

ART DIRECTION
CONCEPT DEVELOPMENT

SHORTY AWARDS FINALIST: Real Time Response, Technology, Multi-platform Campaign

Arlo came to us wanting a campaign that took a different angle on home security marketing. So instead of going down the traditional path of working with security experts like the police, we’ve teamed up with the real break-in experts: ex-burglars. We’re helping them put their criminal experience to good use with a security advice service called “Burglar On-Demand.”

 

PLAY     CASE STUDY

Burglar On Demand


BURGLAR ON DEMAND

ART DIRECTION
CONCEPT DEVELOPMENT

SHORTY AWARDS FINALIST: Real Time Response, Technology, Multi-platform Campaign

Arlo came to us wanting a campaign that took a different angle on home security marketing. So instead of going down the traditional path of working with security experts like the police, we’ve teamed up with the real break-in experts: ex-burglars. We’re helping them put their criminal experience to good use with a security advice service called “Burglar On-Demand.”

 

PLAY     CASE STUDY

cholafied.jpg

Cholafied


Cholafied

CREATOR

Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.

WORK 

Cholafied


Cholafied

CREATOR

Cholafied comes from the mind of an LA kid who grew up in the 90s. It’s a throwback to the Chola gangster style: “Sharpied” eyebrows, dark lipliner, and the fumes from a can of Aqua Net. It’s a product of LA where subculture, celebrity obsession, street art, and stupidity are rolled up together like one of those bacon wrapped hot dogs sold on Hollywood Blvd.

WORK 

distracted.jpg

OMW


on my way

ART DIRECTION
CONCEPT DEVELOPMENT

2015 ADDY Gold Non-Traditional Advertising, 2015 SHORTY AWARDS: Auto (Silver)

With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.

 WORK 

OMW


on my way

ART DIRECTION
CONCEPT DEVELOPMENT

2015 ADDY Gold Non-Traditional Advertising, 2015 SHORTY AWARDS: Auto (Silver)

With younger drivers desensitized to the preachy stats and heavy shock tactics of most distracted driving initiatives, we wanted to do something a little different. So we decided to tell a love story.

 WORK 

giveandtake2.jpg

Give&Take


Give&Take

ART DIRECTION
CONCEPT DEVELOPMENT

2016 One Show Shortlist: (Film) 

The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.

PLAY

Give&Take


Give&Take

ART DIRECTION
CONCEPT DEVELOPMENT

2016 One Show Shortlist: (Film) 

The dreaded compromise: just when you've found a car with a feature you want, you find it's lacking a feature you had. The faces in this spot represent that compromise in a simple, yet visually compelling way without too much sheet metal.

PLAY

heatbot2.jpg

HeatBot


Heatbot

ART DIRECTION
CONCEPT DEVELOPMENT

We built a chat bot that plays off your emotions.

PLAY      WORK

HeatBot


Heatbot

ART DIRECTION
CONCEPT DEVELOPMENT

We built a chat bot that plays off your emotions.

PLAY      WORK

lobby.jpg

The Lobby


The Lobby

ART DIRECTION

3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens. 

PLAY

The Lobby


The Lobby

ART DIRECTION

3 screens. Each one affecting the next. All synched together with a beat. This was my little love letter to RPA. It plays on the agency's lobby screens. 

PLAY

santa_banner.jpg

Santa


New Sleigh

ART DIRECTION
CONCEPT DEVELOPMENT

2014 LA ADDY: Web Film (Gold) 

After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.

PLAY

Santa


New Sleigh

ART DIRECTION
CONCEPT DEVELOPMENT

2014 LA ADDY: Web Film (Gold) 

After all these years, Santa’s sleigh has got to be a bit of a beater. So, we crafted a cheery tale about Santa getting a new ride decked out with the latest safety technology. Later, Rudolph™.

PLAY

mugshot2.jpg

Mugshot


Mugshot Doppelganger

CREATOR

What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger. 

WORK

Mugshot


Mugshot Doppelganger

CREATOR

What would celebrity mugshots, the ones we’ve become accustomed to seeing on TMZ, look like in the 1920's? Welcome to this photographic archive of celebrity criminal history. It’s a world similar to our own just shifted a little. It’s a site I like to call, Mugshot Doppelgänger. 

WORK

beats.jpg

Beats


SoloSelfie

DESIGN

In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.

PLAY

Beats


SoloSelfie

DESIGN

In order to promote an upgraded version of the Solo headphones, we took an existing millennial favorite, the Selfie, and introduced an upgraded version, the SoloSelfie.

PLAY

design2A.jpg

Design


Design

AND PHOTOGRAPHY

WORK

Design


Design

AND PHOTOGRAPHY

WORK

contact.jpg

Contact


I'm an art director

currently working in San Francisco, CA.

Contact


I'm an art director

currently working in San Francisco, CA.

Let's grab a coffee